New flavors in village retail blend

Stores debut, owners change at base of Jackson Hole Mountain Resort.
By Cara Rank, Jackson Hole, Wyo.
December 28, 2011

Teton Village guests used to have to head to town to shop for high-end clothing and housewares. But this winter brought several new retail opportunities to the village.

The clothing store changes are just a few of the new retail offerings at the base of Jackson Hole Mountain Resort, which has seen new activity heading into the ski season.

The resort area now is home to stores catering to high-end men’s and women’s clothing, handmade artisan goods and even a specialty whiskey bar.

“We’ve been looking to give customer more than ski and T-shirt shops,” said Jessica Milligan, the mountain resort’s vice president and chief of product, sales and services.

Wool & Whiskey
3285 W. Village Drive No. 3
10 a.m. to 7 p.m. daily

The newest addition to the growing retail community is Wool & Whiskey, a men’s mercantile shop with a whiskey bar. Owned by Jackson Hole Mountain Resort, the store is the first of its kind in the valley.

“We’re really following the trends in the marketplace,” manager Alexis Alley said. “In larger, urban areas — stores like Barneys New York and even J.Crew — you will find fun pairings of retail and alcohol.”

Wool & Whiskey, located next to Teton Village Sports, adds an outlet for men’s fashion in Jackson. The outerwear and clothing selection serves a “tougher breed” with items ranging from classic Pendleton jackets to local Mountain Khakis. Jeans brands include Levi’s Made and Crafted, Raleigh Denim and John Varvatos.

Men also will find accessories, shoes and handmade leather goods. On the side, shoppers can grab a glass of whiskey, bourbon or scotch from the bar.

“We really wanted to bring a new amenity to the village, and while our expertise is with ski shops, we feel that area is pretty well covered with some great longtime ski/snowboard retailers,” Milligan said.

Approximately 60 percent of the people who come to the resort are men, so the store serves a retail need not met by the shops that offer ski gear, Milligan said. 

“[We] have a ton of locals already shopping with us for necessities like a belt or a pair of socks that aren’t just for skiing,” she said. “Shopping and a well-rounded village experience rank high on our guests’ lists for important amenities on a ski vacation.  We want to offer them an interesting range of shops, restaurants, activities, and Wool & Whiskey fit that niche.”

And the whiskey?

“The bar makes the store approachable for men that may not otherwise want to go shopping,” she said.

3325 W. Village Drive inside Hotel Terra
(307) 690-7957

In September, Hotel Terra’s development team approached artist John Frechette to see if he could open a second location of Made,  a downtown shop that has seen increased success selling handmade, repurposed and found objects. He agreed to open a store.

“It’s a good fit,” Frechette said of pairing Made with the Leadership in Energy and Environmental Design-certified hotel.

In the 200-square-foot shop, Frechette carries the “greatest hits” from the town store, including his glass belt buckles and bucking bronco flasks, as well as pint glasses painted with a bicycle image. But he also added 30 new artists for the mountain shop. Eventually, he plans to have the town and village stores carry different inventories.

The store is brimming with housewares, jewelry and stationery. Made’s reach even spills into hotel rooms, which are stocked with a few items from the shop that customers can take home simply by picking them up. The items are then charged to the room.

“It’s an awesome opportunity to expand our presence from town into the valley,” Frechette said. “It’s amazing how many people come into the store at the village and like what they see there, and then they come to the shop in town the next day.”

Teton Village Sports
3285 W. Village Drive
8 a.m. to 7 p.m. daily

While not a new outlet, Teton Village Sports is under new ownership after the mountain resort purchased the 46-year-old store earlier this year.

Located in the Crystal Springs Lodge building, the shop, known as TVS, specializes in hard and soft goods and also rents ski and snowboard equipment. It’s the oldest specialty outdoor retailer and ski shop in Jackson Hole.

“The intent of what we’re doing with TVS is to preserve it,” Milligan said.

That means customers will find a seamless transition to new ownership.

“We will still provide more of that intimate shopping experience,” she said.

TVS  lines include The North Face, Artcteryx, Patagonia, Bogner and Volkl.

3325 W Village Drive inside
Hotel Terra
10:30 a.m. to 7 p.m.

Anna Sullivan and Amanda Robertson had long talked about starting their own clothing line. But when the opportunity arose to purchase Rodeo and its sister store, Ruby Ranch (in Four Seasons Jackson Hole), they pursued a different course. The two finished the purchase of the stores in late October. While bringing in a few new lines to the high-end women’s boutique, Rodeo will offer goods similar to what was offered last year — with a few twists.

“We’re trying to carry more easy-to-wear lines, but lines that have some style to them,” Sullivan said. “We’re trying to be a place where people can come in and find your basics as well as some one-of-a-kind pieces.”

At Ruby Ranch, they will  offer one-of-kind pieces that appeal to the well-traveled customer, she said. In Rodeo, customers will find favorite lines such as Raquel Allegra, Enza Costa and Henry Cuir.

Rodeo and Ruby Ranch both offer items with Western flair Sullivan describes as “slight” rather than “over the top.”



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